Deeksha
The Founder
Deeksha
Founder & Designer, Black Lotus

Editorial-minimal design, engineered end to end. From brand to build, one studio, one standard.

Deeksha
The Founder
Deeksha
Founder & Designer, Black Lotus

Editorial-minimal design, engineered end to end. From brand to build, one studio, one standard.

DESIGN & DEVELOPMENT PROPOSAL

DESIGN & DEVELOPMENT PROPOSAL

BLACK LOTUS ×

BPE

BLACK LOTUS

X

BPE

A proposal to take the BPE website across the finish line, from a redesigned shell into a site that actually sells, activates partners, and stays current, with one studio behind it long after launch.

A proposal to take the BPE website across the finish line, from a redesigned shell into a site that actually sells, activates partners, and stays current, with one studio behind it long after launch.

A proposal to take the BPE website across the finish line, from a redesigned shell into a site that actually sells, activates partners, and stays current, with one studio behind it long after launch.

EXECUTIVE SUMMARY

Take the BPE site across the finish line.

Take the BPE site across the finish line.

The Webflow rebuild gets the big things right — a cleaner structure, a sharper visual language, a site that finally looks like a company doing 500 kVA installs for airports and nuclear facilities. What’s missing isn’t a redesign. It’s the last mile: the content, commerce, and detail work that decides whether a visitor becomes a lead.

The Webflow rebuild gets the big things right — a cleaner structure, a sharper visual language, a site that finally looks like a company doing 500 kVA installs for airports and nuclear facilities. What’s missing isn’t a redesign. It’s the last mile: the content, commerce, and detail work that decides whether a visitor becomes a lead.

26+

Years of BPE in market

25+

Countries served

5M+

Installations to date

5M+

Installations to date

01

Studio, start to finish

A strong shell. A story that isn’t fully lived in yet.

A strong shell. A story that isn’t fully lived in yet.

Three gaps are quietly capping the site, each one fixable, and each one part of this proposal.

A storefront that doesn’t yet sell

Buy Online exists as a page, not a channel, the catalogue isn’t fully populated and there’s no way for a visitor to actually pay. Right now it’s a shopfront with the shutters half up.

Buy Online exists as a page, not a channel, the catalogue isn’t fully populated and there’s no way for a visitor to actually pay. Right now it’s a shopfront with the shutters half up.

Trust signals that haven’t moved over

Corporate video, current partner logos, the 3P partner pitch, the things that make a B2B buyer comfortable, are either missing or sitting in the old site, not the new one.

Visuals and content lagging the catalogue

Product shots, the event gallery, and a blog presence all need to catch up to where BPE actually is today, not where it was when these assets were last touched.

One team, four connected workstreams , no handoffs between them.

One team, four connected workstreams , no handoffs between them.

Rather than a scattered punch-list handled by whoever’s free, the remaining work is grouped into four workstreams that build on each other, then handed to one team that stays on after launch.

WORKSTREAM 01

First Impression

First Impression

The homepage moment and the trust layer around it.

WORKSTREAM 02

Commerce & Partners

Turning two static pages into two working channels.

WORKSTREAM 03

Visual & Content System

Product imagery, gallery, and a real content engine.

WORKSTREAM 04

Care & Maintenance

Care & Maintenance

What keeps the site current after we ship it.

WORKSTREAM I — FIRST IMPRESSION

WORKSTREAM I — FIRST IMPRESSION

The homepage should feel current the moment it loads.

The homepage should feel current the moment it loads.

The homepage is the highest-traffic page on the site. It should feel current the moment it loads, and prove BPE’s credibility before a visitor scrolls.

Banner film refresh

The homepage hero video re-cut with current visuals, in step with where the brand is now.

Partner marquee update

The logo strip brought up to date with every partner BPE has earned since the last pass.

Corporate story on film

The corporate video embedded on the About page, so the company’s scale is seen, not just read.

Partner program surfaced

A clear line from About Us into the partner program, instead of leaving it to a footer link.

WORKSTREAM II — COMMERCE & PARTNERS

WORKSTREAM II — COMMERCE & PARTNERS

Two pages that describe a capability, made to deliver it.

Two pages that describe a capability, made to deliver it.

Two of the site’s most important pages currently describe a capability instead of delivering it. This workstream makes both transact.

Buy Online, populated

The full product range brought onto the storefront with accurate specs and pricing structure.

Payment gateway, wired in

Checkout connected end-to-end so an order placed on the site is an order BPE actually receives payment for.

3P Partner Program, built out

A dedicated page carrying the pitch, terms, and application, not a paragraph, a program.

Become a Partner, connected

The existing partner CTA pointed at real content instead of a placeholder.

What you walk away with: a Buy Online page that takes real orders, and a partner acquisition page built to convert distributors, not just inform them.

What you walk away with: a Buy Online page that takes real orders, and a partner acquisition page built to convert distributors, not just inform them.

WORKSTREAM III — VISUAL & CONTENT SYSTEM

WORKSTREAM III — VISUAL & CONTENT SYSTEM

Product that looks credible next to the spec sheet.

Product that looks credible next to the spec sheet.

A UPS site lives or dies on whether the product looks credible next to the spec sheet, and whether there’s fresh content bringing people back.

Product imagery overhaul

Every product shot recomposited against a single, consistent background system and matched to BPE’s latest catalogue lineup.

Event gallery, redesigned

A layout that actually does justice to the exhibitions and installs BPE shows up at, not a generic image grid.

Blogs, given a home

A dedicated Blogs page and template, built so BPE’s team can publish into it without our involvement each time.

Shelf-tested, print-ready

Mockups tested at shelf distance and thumbnail size, then dielines and print-ready files with printer coordination through production.

What you walk away with: a catalogue that looks like one brand shot it, a gallery worth browsing, and a content channel BPE owns going forward.

What you walk away with: a catalogue that looks like one brand shot it, a gallery worth browsing, and a content channel BPE owns going forward.

CARE & MAINTENANCE

CARE & MAINTENANCE

Launch is the start of the relationship, not the end of it.

Launch is the start of the relationship, not the end of it.

A revamp that isn’t looked after drifts back to where it started within a year, stale products, outdated partners, a form nobody noticed had broken. Workstream 04 is what prevents that.

Content, kept current

New products, partners, events and blog posts added on a standing monthly basis, no separate quote for every small update.

Commerce & forms, checked

Checkout, payment flow, and every lead form tested regularly so a silent failure doesn’t cost a sale or a lead.

Uptime & performance

Site health, load speed and mobile behaviour monitored, with fixes made before BPE’s team has to flag them.

A standing hours block

A monthly allowance of senior design & development time for the smaller asks that come up between quarters.

What you walk away with: a site that stays current — content, commerce and performance looked after on a cancel-anytime monthly retainer, no lock-in beyond the current month.

What you walk away with: a site that stays current — content, commerce and performance looked after on a cancel-anytime monthly retainer, no lock-in beyond the current month.

Four weeks to close it out, then ongoing care begins.

Four weeks to close it out, then ongoing care begins.

A full review, then commerce, then the visual system, then QA and launch, with care beginning the following month.

Week — 1

Audit & Setup

Full review of the current Webflow build, content collection from BPE (catalogue, video, logos, partner terms), payment gateway account setup.

Week — 2

Commerce & Partners

Buy Online populated and connected to checkout; 3P Partner Program page designed and built; About Us and homepage trust elements updated.

Week — 3

Visual System & Content

Product imagery overhaul, event gallery redesign, Blogs page and template built and populated with the first posts.

Week — 4

QA & Launch

Cross-device testing, payment flow test transactions, final review with BPE, go-live. Care retainer begins the following month.

One studio, accountable for the whole chain.

One studio, accountable for the whole chain.

Black Lotus is a boutique design & development studio, senior attention on every deliverable, one team accountable from strategy to shipped.

Design and development, together

The person who designs the page builds it. Nothing gets lost, softened, or reinterpreted in a handoff.

Editorial-minimal craft

Restraint and precision applied to an industrial, technical brand — so BPE reads as premium without losing credibility.

Founder-led, senior-only

You work directly with the founder and designer. Every page and product shot gets senior eyes before it ships.

Built to be maintained, not just delivered

We think about who updates the site in month six from day one — that’s what the Care workstream is built around.

“We work inside your existing build rather than rebuilding it, so nothing from the prior agency’s work is thrown away.”

“We work inside your existing build rather than rebuilding it, so nothing from the prior agency’s work is thrown away.”

One studio. Built, not just drawn.

One studio. Built, not just drawn.

Black Lotus is a boutique design & development studio. We don’t hand over mockups and disappear, we design, build, and maintain, end to end.

Black Lotus is a boutique design & development studio. We don’t hand over mockups and disappear, we design, build, and maintain, end to end.

One month to finish it. A retainer to keep it that way.

One month to finish it. A retainer to keep it that way.

THE REVAMP

One-time · Month 01 · Workstreams i–iii

70,000

What’s included

Banner film refresh — homepage hero video re-cut with current visuals

Buy Online, live — full product range populated + payment gateway integrated end-to-end

3P Partner Program — dedicated page with pitch, terms & application, linked from About Us

Product imagery overhaul — every shot recomposited on a unified background, matched to the latest catalogue

Event gallery, redesigned

Blogs page — built with a publish-ready template

Corporate video + latest partner logos — placed across About Us & homepage

Cross-device QA, test transactions & launch

THE REVAMP

One-time · Month 01 · Workstreams i–iii

70,000

What’s included

Banner film refresh — homepage hero video re-cut with current visuals

Buy Online, live — full product range populated + payment gateway integrated end-to-end

3P Partner Program — dedicated page with pitch, terms & application, linked from About Us

Product imagery overhaul — every shot recomposited on a unified background, matched to the latest catalogue

Event gallery, redesigned

Blogs page — built with a publish-ready template

Corporate video + latest partner logos — placed across About Us & homepage

Cross-device QA, test transactions & launch

CARE & MAINTENANCE

Monthly retainer · From Month 02

50,000 /mo

What’s included

Content updates — new products, price & spec changes, partner logos, events and news added as they happen

2 blog posts per month — designed, formatted and published to the Blogs page

Commerce watch — checkout, payment flow and every lead form tested monthly; failures fixed before they cost a sale

Design & dev hours — a standing block of senior hours for new banners, landing sections, campaign pages and small builds

Uptime, speed & mobile monitoring — performance issues caught and resolved proactively

Monthly report — a one-page summary of what changed, site health and what’s queued next

Priority turnaround — 48-hour response on requests, no per-task quotes

CARE & MAINTENANCE

Monthly retainer · From Month 02

50,000 /mo

What’s included

Content updates — new products, price & spec changes, partner logos, events and news added as they happen

2 blog posts per month — designed, formatted and published to the Blogs page

Commerce watch — checkout, payment flow and every lead form tested monthly; failures fixed before they cost a sale

Design & dev hours — a standing block of senior hours for new banners, landing sections, campaign pages and small builds

Uptime, speed & mobile monitoring — performance issues caught and resolved proactively

Monthly report — a one-page summary of what changed, site health and what’s queued next

Priority turnaround — 48-hour response on requests, no per-task quotes

CARE & MAINTENANCE - Annual

Monthly retainer, You save - 30,000

5,40,000 /annual

What’s included

12 months of Care & Maintenance — everything in the monthly retainer, locked at ₹45,000/mo effective rate

3 blog posts per month instead of 2 — 36 published pieces over the year

One campaign page per quarter — a designed landing page for product launches, expos or seasonal pushes (4/year)

Event-season support — creatives and site updates around exhibitions like Middle East Energy & Elecrama handled as part of the retainer

Quarterly strategy review — a sit-down on what the site data says and what to build next quarter.

Rate lock — no price revision for the full 12 months

Priority turnaround — 48-hour response on requests, no per-task quotes

CARE & MAINTENANCE - Annual

Monthly retainer, You save - 30,000

5,40,000 /annual

What’s included

12 months of Care & Maintenance — everything in the monthly retainer, locked at ₹45,000/mo effective rate

3 blog posts per month instead of 2 — 36 published pieces over the year

One campaign page per quarter — a designed landing page for product launches, expos or seasonal pushes (4/year)

Event-season support — creatives and site updates around exhibitions like Middle East Energy & Elecrama handled as part of the retainer

Quarterly strategy review — a sit-down on what the site data says and what to build next quarter.

Rate lock — no price revision for the full 12 months

Priority turnaround — 48-hour response on requests, no per-task quotes

STRUCTURE

A one-time Revamp closes every open workstream, then a monthly Care retainer keeps the site from drifting back.

Payment

Revamp — 50% to begin, 50% on launch. Retainer billed at the start of each month, cancel anytime with 30 days’ notice.

Everything included. Nothing vague.

Everything included. Nothing vague.

Extended Care Retainer

A standing monthly block of design & development hours after the bundled care period ends.

Added

Additional Product Catalogue Batch

Image overhaul for new SKUs added after the initial launch batch.

Added

Brand film & motion identity

A launch film plus motion principles - logo animation, pack renders, reels-ready cuts.

Added

Marketplace kit

Amazon A+ content, listing design and thumbnail system tuned to win the search-results scroll.

25,000

Social template kit - 15 designs

Post & story frames for before/afters, batches and offers, editable in Canva

On request

Priority turnaround block

A reserved allowance of senior time for urgent requests that can’t wait for the monthly cycle.

Added

Next
Steps

Next
Steps

(01)

Step 01

Say Yes

Reply with your approval or any other final questions

(02)

Step 02

Submit your deposit

A 30% of deposit to kick start your work with us.

(03)

Step 03

Kick-off Session

Once your deposit is submitted we will start by arranging a kick-off call

Specific questions.

Does this replace the work already done on the new site?

No — the existing Webflow rebuild stays as the foundation. This proposal works inside it to finish the pages and content that aren’t live yet, and to keep it current afterward.

How long until Buy Online can actually take an order?

Product population and gateway integration are both covered in Week 2 of the timeline — by the end of that week, checkout is functional and in test-transaction mode ahead of launch.

Can you work directly inside our existing Webflow project?

Yes. We work inside the current build rather than rebuilding it, so nothing from the prior agency’s work is thrown away.

Is the maintenance retainer locked in for a fixed term?

No. It runs month to month and can be cancelled with 30 days’ notice. If a month’s requests exceed the standing hours block, we flag it before doing the work — never after.

Man Hoodie

BRD

Clara Shikhelman

Founder

Clara Shikhelman

Founder

Clara Shikhelman

Founder

Man Hoodie

BRD

50k

Global Impressions

Black lotus moves beyond simple authenticity, creating refined systems that shape digital presence.

80K

Community Reach

Elevating identity with structured clarity. black crafts experiences that extend far beyond visual form.

80K

Community Reach

Elevating identity with structured clarity. black crafts experiences that extend far beyond visual form.

750+

Creative Hours Logged

Through precision and intention, Black lotus transforms ideas into cohesive narratives that define brands.

25+

Projects Completed

Blending modern aesthetics with functional design, black lotus delivers refined solutions that push brands.

(Frequently Asked Questions)

Curly Woman

How fast will I receive my work?

What distinguishes us from other agencies?

Are creative requests truly unlimited?

What is the minimum timeline?

(Frequently Asked Questions)

Curly Woman

How fast will I receive my work?

What distinguishes us from other agencies?

Are creative requests truly unlimited?

What is the minimum timeline?

(Frequently Asked Questions)

Curly Woman

How fast will I receive my work?

What distinguishes us from other agencies?

Are creative requests truly unlimited?

What is the minimum timeline?