DESIGN AND DEVELOPEMENT PROPOSAL
The next phase of LIPSTICK MAKEOVER STUDIO is where we will build on its Indian roots while shaping a beauty experience that meets international standards, with one clear goal: to increase walk-in customers and elevate the studio’s brand presence.
Your reputation is already built.
Before writing a single word of this proposal, we studied Lipstick Makeup Studio the way a bride or a student would through Google. What we found is rare: a perfect rating, deeply personal reviews, and a certified academy. The craft is not in question. The trust is already earned.
5.0
Google rating - a perfect score, which almost no studio holds
ISO
Certified academy - basic to
advanced, nail art & hair styling
511
Public reviews, written with
genuine warmth and loyalty
1000+
Airbrush bridal specialisation
a premium, high-ticket service and videos
But online, that reputation is invisible.
THE FRICTION
Where is the studio today
No website, all your work sits on a rented subdomain, and a third-party app is not an asset you own
No defined brand, no consistent logo use, colours, or typography across touchpoints
No way to book or enrol every lead depends on a phone call
Bridal portfolio buried inside a Google photo gallery and Instagram views.
THE SOLUTION
Where your clients are -
They judge professionalism by the brand before they ever see the work
Brides search “bridal makeup artist near Kolkata” and compare 3–4 artists in minutes
Users reserch and want a single unified place to place their trust
The artist who looks premium wins the premium booking
Every month, the gap quietly charges rent.
Bridal bookings lost silently
One HD bridal package is worth ₹10,000–₹25,000. If a stronger brand wins even one extra bride a month, this project pays for itself many times over in year one.
YouTube videos sit with single value
The videos is your most scalable income as for many artists. Without proper CTAs many clients lose the clarity, as that funnel simply doesn't exist online.
A platform you don't own
The current site lives on a third-party subdomain with their branding. It can change or disappear on their terms. Your reputation deserves an asset that belongs to you.
First the brand. Then the stage.
A website can only be as good as the brand behind it. So we propose two services, built in sequence: a proper brand identity first, then a website that wears it. Each stands on its own together, they compound.
The Foundation
SERVICE 01 - BRAND IDENTITY
A refined logo suite, an editorial colour & type system, art direction and brand guidelines so everything you publish, print or post looks unmistakably yours.
The show
SERVICE 02 - WEBSITE
One HD bridal package is worth ₹10,000–₹25,000. If a stronger brand wins even one extra bride a month, this project pays for itself many times over in year one.
A face your clients recognise everywhere.
Right now, the Lipstick identity lives in instinct , a logo file here, a favourite colour there. We turn it into a system: one look that carries from your Instagram grid to your studio door to the website itself.
This is what makes everything that follows - the site, the menus, the certificates, feel like one studio instead of scattered pieces.
Logo suite
Refined mark, lockups, favicon & a watermark for your bridal photos
Colour & typography system
An editorial palette and type pairing built around your work
Brand guidelines
One clear guide so every post and print stays consistently 'you'
Art direction
A photography style for bridal & academy content going forward
Social identity kit
Profile assets, story highlight icons and post frames
One website. Two revenue engines.
A fast, editorial, mobile-first brand website, lipstickstudio.in or similar, owned by you. Designed around the two ways this business makes money. Not a template. A stage for the work.
ENGINE 01 — THE STUDIO
Bridal & occasion makeup
A portfolio-first experience: full-bleed galleries of real brides, service packages with transparent inclusions, your 500+ reviews front and centre, and a one-tap WhatsApp booking flow.
ENGINE 02 — THE PARTNERSHIPS
Affiliate & Partnership Ecosystem
A curated resource hub: verified product spotlights, affiliate-integrated shop links for professional tools, personalized recommendations for clients, and a seamless discovery flow that turns your authority into a passive revenue stream.
Everything included. Nothing vague.
Editorial home & portfolio
A cinematic first impression, real bridal work, elegantly framed
Reviews woven throughout
Your 5.0 rating and real testimonials placed where decisions happen
Services & packages
Bridal, party & occasion menus with clear inclusions and pricing logic
WhatsApp-first booking
One tap from any page to a conversation, how your clients already talk
Academy & enrolment
Course pages, batch details, certification proof, enquiry form
Local SEO foundation
Structured to rank for bridal & academy searches across North 24 Parganas
Designed for the moment of decision.
She finds you
A bride searches Google or lands from Instagram. The site loads instantly on her phone and looks like the premium studio you are.
She believes you
Real bridal transformations, a perfect 5.0 rating, 500 voices vouching for you. Doubt is answered before it forms.
She books you
One tap opens WhatsApp with a pre-filled message. No forms to abandon, no friction. Same flow for academy enquiries.
Award-winning design. Built, not just drawn.
Black Lotus is a boutique design & development studio. We don't hand over mockups and disappear , we design the brand, build the site, and ship it live. Our work has been recognised internationally, and we bring that same editorial standard to every project, whatever its size.
Build it your way. Or take it all.
BRAND IDENTITY
The entire brand identity from scratch - individual service
₹
35,000
What’s included
Logo suite & watermark
Colour & typography system
Brand Guidelines
Art Direction
Print Assests
WEBSITE DESIGN
All Responsive website - individual service
₹
65,000
What’s included
Whatsapp Booking and enrolment
Responsive, modern website design
High-quality imagery and production
Reviews and Testimonial System
THE COMPLETE BRAND
Both Services - Save 11,000
₹
89,000
What’s included
Everything included in both the services
Responsive, modern website design
High-quality imagery and production
Structured layouts with clean typography
Best Fit
Signature tier balances premium execution with launch speed.
Payment
30% to begin, 50% mid-term, 20% after handoff.
Everything included. Nothing vague.
Service menu & price cards
An in-studio menu clients browse while they wait — quietly upsells every visit
Added
Business & appointment cards
Cards worth keeping, plus appointment reminders that reduce no shows
Added
Bridal thank-you & care cards
A parting touch in every bridal kit — the detail brides tell friends about
Added
Academy certificates & ID cards
Employee Certificates, ID cards, letterhead, and signage.
₹
15,000
Social template kit — 15 designs
Post & story frames for before/afters, batches and offers, editable in Canva
₹
12,000
Studio signage & standee
Facade branding and an event standee for bridal exhibitions & fairs
Added
Next
Steps
(01)
Step 01
Say Yes
Reply with your approval or any other final questions
(02)
Step 02
Submit your deposit
A 30% of deposit to kick start your work with us.
(03)
Step 03
Kick-off Session
Once your deposit is submitted we will start by arranging a kick-off call
BRD
Clara Shikhelman
Founder
120k
Global Impressions
Black lotus moves beyond simple authenticity, creating refined systems that shape digital presence.
160K
Community Reach
Elevating identity with structured clarity. black crafts experiences that extend far beyond visual form.
750+
Creative Hours Logged
Through precision and intention, Black lotus transforms ideas into cohesive narratives that define brands.
257+
Projects Completed
Blending modern aesthetics with functional design, black lotus delivers refined solutions that push brands.
